When your website fails to turn visitors into customers, it’s not doing its job. A sleek, modern design helps, but what truly boosts your revenue is how well your website supports the user journey with features that engage, build trust, and drive action.
As the Best Website Design Company in India, WP Bunch specializes in building high-performance websites that are not just beautiful, but built to convert.
Here are five proven website features that can help you close more sales, along with real data to back them up.
1 Clear, Action-Oriented Call-to-Actions (CTAs)
Why it’s crucial: CTAs are digital signposts. They guide users on what to do next—whether it’s requesting a quote, subscribing, or making a purchase.
The Data: HubSpot reports that personalized CTAs convert 202% better than generic ones.
What to do:
- Use direct, benefit-driven language (e.g., “Get Your Free Quote” instead of “Submit”)
- Position CTAs prominently, especially above the fold
- CTA design, copy, and placement should be A/B tested to increase conversions
2 Live Chat or Chatbot Support
Why it matters: Today’s users want instant answers. It is very likely that they will leave if they don’t get them, and they will probably go to a competitor.
Why it matters: Today’s users want instant answers. It is very likely that they will leave if they don’t get them, and they will probably go to a competitor.
The Data: According to Forrester, 44% of online shoppers consider real-time chat one of the most important features a website can offer.
What to do:
- Integrate live chat or AI-powered tools like Tidio, Intercom, or Drift
- Set up autoresponders or working hours for support availability
- Collect user data or leads before the chat ends to continue the conversation
3 Social Proof and Testimonials
Why it’s important: Consumers trust other people more than brands. The use of real testimonials increases trust and influences purchase decisions.
The Numbers: BrightLocal reveals that 88% of customers trust online reviews as much as personal recommendations.
What to do:
- Add real video or text testimonials near CTAs and service sections
- Showcase case studies with measurable outcomes
- Include trust elements like client logos, certifications, and security badges
4 Mobile-First and Speed-Optimized Design
The percentage of traffic coming from mobile devices exceeds 50% of all traffic. The slower your site loads, the more likely it is to lose users and sales.
The Data: Google reports that even a 1-second delay in page load can cause a 20% drop in conversions.
What to do:
- The responsiveness of this site is ensured by a mobile-first approach
- Compress images, minify scripts, and use fast-loading themes
- Run regular audits using Google PageSpeed Insights and Core Web Vitals
5 Conversion-Focused Landing Pages
Why it matters: Dedicated landing pages outperform general pages by focusing on a single goal.
Lead generation increases by 55% for companies with 10–15 landing pages (HubSpot).
What to do:
- Create landing pages for specific services, audiences, or campaigns
- Keep layouts clean, distraction-free, and CTA-focused
- Reinforce benefits with testimonials and value-driven content
Final Thoughts
Build with Purpose, Convert with Confidence
Modern design is only part of the equation. A successful website builds trust, communicates value, and removes friction at every step of the buyer’s journey.
These five features CTAs, chat support, social proof, performance, and landing pages—are your website’s secret weapons for turning traffic into revenue.
Written by WP Bunch, Your Partner in High-Performance Web Design and Scalable Growth.
