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Graphic design is a creative field that uses visuals to communicate with potential audiences. With the help of different design tools and elements, graphic designers aim to solve problems and communicate and engage the audience. Graphic designing is basically translating an idea with the help of images, font, typography, layouts, icons and illustrations to convey the intended message to customers. Do you know about types of graphic design? We’ve got you covered! In this blog, we explore the different types of graphic design that will guide you in choosing a specific area for your business. 

What is Graphic Design?

Graphic design is a form of visual communication. To create an aesthetically appealing visual design, graphic designers blend different design elements, such as colour, layout, font, typography, icons, and images. The thing about graphic design is that aims to transform an abstract design into a meaningful one that resonates with customers. WP Bunch offers graphic design services in India. Whether you need a striking logo for your business, a brochure, merchandise or a creative social media post, we cater to all your design needs, understanding the impact of design on your business.

4 Different Types of Graphic Design

#1 Advertising & Marketing Design

Advertising is a broader concept. Advertising and marketing walk hand-in-hand. Marketing means promoting a specific product or service in a particular market, while advertising means promotion through different paid channels like PPC, print Ads and others. Advertising design refers to the creation of various types of ads. Graphic design for advertising and marketing can be both print and digital. Ads and marketing can include billboard design, brochures, illustrations, social media campaigns and more. 

#2 User-Interface Design

User interface refers to how users interact with any application. UI design means creating interfaces that are easy to navigate and use, so it must be user-friendly. This type of graphic design includes website layout, icons, menus and other graphic elements.

#3 Art & Illustration Design

It is commonly believed that illustration and graphic design are the same, but this might not be true. The designer creates different compositions to solve problems and communicate. Illustration design means creating original designs like fine art, storytelling illustration, and decoration. Both these types of design are used for commercial purposes, such as T-shirt designs, motion graphics, graphic novels, technical illustration, concept art, and more.

#4 Motion Graphics

As the name suggests, motion graphics are graphics in motion. They are the newest types of design, previously reserved for films and television, but now taking over digital platforms. Motion graphics include animation, imagery, video, typography, and other effects. 

Conclusion

Graphic design is an innovative and creative field that has evolved, and new trends are occurring every day. We hope this graphic design information helps you learn about this innovative and dynamic field. WP Bunch is a web design company India. We offer exceptional web design services to create an aesthetically appealing website that reflects your vision. So, if you want a well-designed and developed website for your business, call us today.